Yahoo! Sports

WHY THE AXE BAT, DUSTIN PEDROIA MAY HELP MAKE THE ROUND HANDLE OBSOLETE on 6/23/15

The baseball bat is a brutish creation, a blunt instrument created to pummel a round ball. Never has anyone accused it of being some sort of technological marvel. It exists in almost the exact form it did when baseball first started a century and a half ago because even its earliest incarnations came pretty close to perfection. ... (read more)

USAToday.com

DUSTIN PEDROIA IS ON A HOT STREAK WITH AN ODD-LOOKING BAT DESIGNED TO HELP HITTERS on 6/17/15

Though the Boston Red Sox have had a miserable season to date, the resurgence of franchise second baseman Dustin Pedroia represents a rare bright spot for the team sitting in the basement of the AL East. ... (read more)

Entrepreneur

100 BRILLIANT COMPANIES on 5/19/15

The Axe Bat from Baden Sports has an angled knob, oval-shaped handle, flush backside and barrel engineered for one-sided hitting (kind of like a golf club). ... (read more

WPTV West Palm Beach

NORTHWOOD BASEBALL HITTING HOME RUNS WITH SPECIAL BAT on 3/17/15

"There's something special about watching a home run. A tiny baseball flying hundreds of feet through the air, the crowd crowing wild. Well, one local college is making it not so special. To them, it's just routine. ESPN 106.3's Ian Hest has more..." (watch)

SportTechie

THE AXE BAT IS MAKING WAVES IN THE SLOWPITCH SOFTBALL WORLD on 3/20/15

Technology is at it again. Further penetrating the athlete's world. Shoes, helmets, pads, sticks, you name it and it's been enhanced by a technological advancement in the past five years. And now the baseball bat, an object entrenched in American sports lore, is being re-engineered by Baden Sports in the form of the Axe Bat.... (read more)

ESPN.com

GIFTS FOR KIDS: AXE BATS on 12/4/14

With spring just around the corner, it might be the perfect time to get the little ball player on your list a new weapon for baseball season... (read more)

Just Bat Reviews

2015 AXE AVENGE BAT REVIEW – A REVELATION IN HYPCHANICS? on 10/2/14

Those who have read this blog (or those who have paid attention to the bat space for more than just a few minutes) know that bat hype these days is more emphasized than bat performance. Buckets full of money are spent flooding the market with these ‘hypchanics’, the mechanics of hype... (read more)

Uncrate

AXE BAT on 8/19/14

Whether it's a home run derby, nights in the batting cages, or an adult league, your baseball game will never be quite the same once you get your hands on an Axe Bat...(read more)

WIRED.com

BASEBALL BAT WITH AN AXE HANDLE BRINGS MORE POWER, FEWER INJURIES on 8/18/14

The shape of a baseball bat hasn’t changed much in the past 150 years, and the axe is many times older than that. By combining those age-old tools, however, the makers of the Axe Bat believe they can bring something new to the Grand Old Game... (read more)

SI.com - EDGE

THE AXE BAT PUTS A NEW SHAPE IN HITTERS HANDS on 4/14/14

The folks at Axe Bats, a Baden Sports brand, say the round knob at the bottom of a baseball or fastpitch bat does nothing for you. In fact, it gets in your way, forcing players to choke up away from it, hang fingers over it or pretty much do anything to get around the knob. While using a lathe 150 years ago necessitated having a knob, technology has advanced past that, Hugh Tompkins, Axe Bats’ director of research and development, tells SI.com... (read more)

 

MEDIA CONTACT:

Matt Peterson

Email: mattp@badensports.com

Phone: (253) 883-5158