RENTON, Wash. (July 7, 2016) – Axe Bat today announced a multiyear partnership with All-Star outfielder Mookie Betts. Already one of the game’s most exciting and dynamic players at just 23 years old, Betts ranks among the big league leaders in multiple offensive categories, including runs, hits, extra-base hits, RBIs, and total bases.
Betts made history earlier this season becoming both the first leadoff hitter to hit five home runs in a two-game span, and the first player to homer in the first two innings of consecutive games. His five career multi-homer games as a leadoff hitter already tie for the most in Boston history. Betts has swung an Axe Bat exclusively since last September, and for four of his five multi-homer games.
He switched to Axe Bat after experiencing greater comfort and performance with the Axe Handle over a conventional round knob. As the first professional baseball player signed by the brand, Betts will appear in advertisements and provide input on Axe Bat product design and development. He is featured prominently on the newly designed Axe Bat website (www.axebat.com), also unveiled today.
“The Axe Bat is the most comfortable bat I’ve ever swung. You feel the difference in your hands immediately,” Betts said. “A round knob provides an unnatural grip and added pressure on your hands and wrists. I don’t have to worry about that anymore, and my hands and swing feel better because of it. The design allows me to feel my best and the performance follows.”
Betts is one of more than a dozen Big Leaguers to swing an Axe Handle bat – which is produced for pro players by Victus Sports, a wood-bat maker in Blackwood, N.J. – in games this season.
“We’re honored and excited to welcome Mookie Betts to the Axe Bat team. He is a special player, a true superstar, and embodies the passionate, performance-driven spirit of our company,” said Michael Schindler, CEO of Baden Sports. “We look forward to building his ideas and influence into all we do with the Axe Bat in the months and years ahead.”
The Axe Bat is engineered for the biomechanics of the swing and represents a significant leap forward in bat design. Its oval-shaped bottom, angled handle, and flush backside follow the natural contours of the wrist and palm, and provide a more comfortable, higher-performing alternative to traditional round-knob bats.
A study conducted using NCAA Division I baseball players concluded the Axe Bat improved bat control, increased grip stability, transferred power through the swing more efficiently, and provided hitters more space to accelerate the barrel for maximum bat speed, while also reducing the risk of common hand injuries (e.g., hamate bone fractures), compared to bats with conventional round knobs and handles.
This spring, another independent study comparing performance data collected through a HitTrax system showed players achieved greater exit velocity on hard-hit balls with the Axe Bat than they did using bats with round handles.
The Axe Bat is approved for play at all levels of baseball and softball. All Axe Bat models for baseball, fastpitch, and slowpitch, as well as training products and accessories, can be purchased at www.axebat.com.