RENTON, Wash. (March 15, 2018) – Axe Bat today announced a collaboration with pro softball player Ali Aguilar to develop its next generation of fastpitch bats for youth, high school, and college players.
Aguilar, a current member of the U.S. Women’s National Team, emerged as one of the game’s most dynamic and productive hitters during an All-American career at the University of Washington before being selected 13th overall by the Scrap Yard Dawgs in last year’s National Pro Fastpitch college draft.
In collaborating with Axe Bat, Aguilar will provide critical feedback on the performance, design, and development of future fastpitch bats with the patented Axe Handle.
“We’re excited to be working with Ali and are eager to involve her in our development process,” said Jay Helmick, senior vice president of Axe Bat. “Not only is she a world-class hitter with a deep understanding of the swing, she’s also a person of impeccable character and a true role model for young athletes.”
Aguilar, a left-handed hitting shortstop, joins another former UW All-American, Danielle Lawrie, as an adviser to Axe Bat.
Aguilar will begin providing feedback on bats scheduled for launch this year.
“Axe Bat puts the player first in the development process and that means a lot to me in this collaboration,” said Aguilar of Orangevale, California. “You can trust the players’ perspective will be considered in all aspects of Axe Bat’s design and performance – and that the result will be bats that reflect the high standards elite players have for their equipment.”
Aguilar, a four-year starter at Washington, ranks among the school’s all-time leaders in career batting average (.367), home runs (58), and RBI (210), and first all-time in career runs (239).
The collaboration with Aguilar signals Axe Bat’s growing focus on fastpitch, a sport in which the speed and control benefits of the Axe Handle are particularly important.
Unlike a conventional round knob, the Axe Handle is engineered to support the biomechanics of the swing. Its shape conforms to the natural contours of a player’s wrist and palm, and enables a more efficient swing that maximizes bat speed and improves barrel control.
Axe Bat’s full line of 2018 alloy, composite, and wood bats is available now at www.axebat.com.