2016

7/11/2016 (SI.com): Mookie Betts just became the first MLB player to sign a contract with Axe Bat. The 23-year-old Boston Red Sox outfielder will become the face of the quickly growing axe-handled baseball bat. The budding superstar, who will play in his first All-Star Game next Tuesday, has been using an Axe Bat full-time at the major league level for the Red Sox since September. His multi-year partnership with Axe Bat will include design and development input, as the company looks to expand their reach at the highest level of the sport.

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7/10/2016 (Seattle Times): The Seattle area will have more representation than just Robinson Cano on Tuesday at the MLB All-Star Game in San Diego. Mookie Betts of the Boston Red Sox will take a piece of this region to the plate when he leads off the game for the American League side. Betts this season began full-time use of an “Axe Bat’’ designed by Renton-based Baden Sports Inc., a longtime manufacturer of sporting goods.

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7/10/2016 (MLB.com): Two days before the Major League All-Stars take their hacks in the T-Mobile Home Run Derby on Monday, 16 kids launched some big flies at Petco Park. As part of All-Star Week activities, the inaugural T-Mobile Jr. Home Run Derby national finals took place Saturday, featuring eight kids in both a 12u and 14u age division.

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7/8/2016 (Just Bat Reviews): About three years ago, we reviewed a bat with an odd shaped handle. We were, like most, skeptical and a too quick to call it a gimmick, but in the end and after serious cage time, we praised the uniqueness of the handle and its ability to make happy hands and happy batters. Even today, we use our Axe handled fungo bat on a regular basis. That bat is far and away our favorite gift to give our kids’ coaches. Since then, we’ve seen serious progress and uptake of the asymmetric handle and its accompanying bat made for one sided hitting. Indeed, a list of our articles over the years show the progress.

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7/7/2016 (Sport Techie): Mookie Betts just became the first official MLB player to sign a contract with Axe Bat. The 23-year-old Boston Red Sox outfielder will become the face of the quickly growing axe-handled baseball bat. The budding superstar will play in his first All-Star Game next week. Betts has been using an Axe Bat full-time at the major league level for the Red Sox since last September. His multi-year partnership with Axe Bat will include design and development input, as the company looks to expand their reach at the highest level of the sport.

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6/20/2016 (St. Paul Pioneer Press): On a blazing hot Saturday afternoon at Target Field, Kurt Suzuki seemed to have no trouble catching up to Aroldis Chapman’s 102-mph fastball. After fouling off four straight two-strike offerings at that unthinkable velocity from the New York Yankees closer, the Twins catcher put the next fastball in the second deck in left field. “Impressive” was the term both Twins general manager Terry Ryan and manager Paul Molitor used to describe Suzuki’s at-bat.

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5/23/2016 (Mass Live): Last spring training, a representative from Baden Sports visited the Red Sox facilities at JetBlue Park and presented a new style of bat for players to try. The main difference with this bat was that its knob and handle were designed to contour to a hitter’s hands. It was called the Axe Bat.

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5/22/2016 (New England Sports Network): Some of the Boston Red Sox are taking advice from Ted Williams when they step up to the plate. The Red Sox great used to practice his swings with an ax, and that’s why some of the current players are using ax handle bats to improve their hitting. Hugh Tompkins from Axe Bats explained to D’Angelo Ortiz on “NESN Clubhouse” how the ax handle can improve baseball players’ grips and prevent injury.

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5/13/2016 (Baseball Prospectus): To date Baden Sports, the parent company of Axe Bat, says it has backed up these claims through ergonomic and bio-mechanical research. The most extensive study on their product, completed by a team at UCLA, exemplifies much of their support for these claims. You can read the results of that study as it applies to the claims above on their website here, and you can also read more details from the full study here. We wanted to take it a step further though, performing an independent study in a real world setting.

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5/13/2016 (STACK): For over a century, the shape of the baseball bat has remained mostly unchanged. It’s a symmetrical, cylindrical stick that tapers from the barrel down to a handle that’s capped off with a circular knob. Though the materials and dimensions have changed slightly over time, bat manufacturers have been using the same basic design for most of the last 150 years.

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4/29/2016 (Baseball America): Bat technology has had five years to catch up to the NCAA’s BBCOR standards, which were instituted for the 2011 college season to better balance performance and safety in bats. Previously, bat companies had engaged in a long-term struggle that emphasized performance over durability in metal/aluminum bats, but now the BBCOR standards have put a cap on performance.

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4/11/2016 (Fox Sports Business): The traditional baseball bat’s characteristics are as universal as they are simple – a cylinder of wood, wide at the barrel and narrow at the handle, with a circular knob at the base. But for the first time in decades, baseball’s most recognizable piece of equipment is getting a major makeover.

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3/14/2016 (Sun Sentinel): No sport is more rooted in its traditions and a way-it’s-always-been mindset than baseball. That is evident in the standard wooden bat, which hasn’t varied much since the late 1880s.That may change if a recent innovation in bat design making the rounds at spring training camps catches on as its metal cousin has in amateur baseball.

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2/23/2016 (Miami Herald): Last year it was a face guard. This year, Giancarlo Stanton is experimenting with yet another new piece of equipment in response to an injury — a new bat, one with a flared, tapered handle designed to ease the pressure on his hands. Stanton, who missed the second half of last season after breaking the hamate bone in his left hand, has been using the Axe Bat at spring training to see if it’s something that will help him swing pain-free.

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2015

12/7/2015 (Baseball Prospectus): This is the first in a series of articles focusing on an often-overlooked part of baseball: the equipment. Periodically, Baseball Prospectus will interview people around the game to gather insight into what equipment the pros use and why they use it. The first entry in this series focuses on a fascinating alternative to traditional bat manufacturers: Baden SportsAxe Bat.

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10/2/2015 (USA Today): A few hours before the Red Sox took on the New York Yankees at Yankee Stadium on Wednesday, Victus sales representative Mike Sinclair stopped by the visitors’ clubhouse to drop off one last shipment of bats to Boston second baseman Dustin Pedroia. The bats, produced in partnership with Baden and featuring a patented axe-style handle, appear to remain something of a curiosity in the room even though Pedroia has been using them in games since late May.

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9/7/2015 (MLB.com): Baden Sports director of research and development Hugh Tompkins joins the broadcast to discuss the angled knob of the Axe Bat.

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6/23/2015 (Yahoo! Sports): The baseball bat is a brutish creation, a blunt instrument created to pummel a round ball. Never has anyone accused it of being some sort of technological marvel. It exists in almost the exact form it did when baseball first started a century and a half ago because even its earliest incarnations came pretty close to perfection.

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2014

8/8/2014 (Wired): The shape of a baseball bat hasn’t changed much in the past 150 years, and the axe is many times older than that. By combining those age-old tools, however, the makers of the Axe Bat believe they can bring something new to the Grand Old Game.

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For media inquiries, contact

Matt Peterson
PR Manager
mattp@badensports.com