10/19/2016 (Popular Science): Some of Major League Baseball’s best hitters have tossed aside their old sluggers for something called the Axe Bat. As the name implies, it’s part axe—thanks to a contoured oval handle and an angled knob—and promises players a more natural grip, better bat control, more-powerful swings, and a reduced risk of hand injuries. It’s also a Popular Science Best of What’s New award winner.

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7/11/2016 (SI.com): Mookie Betts just became the first MLB player to sign a contract with Axe Bat. The 23-year-old Boston Red Sox outfielder will become the face of the quickly growing axe-handled baseball bat. The budding superstar, who will play in his first All-Star Game next Tuesday, has been using an Axe Bat full-time at the major league level for the Red Sox since September. His multi-year partnership with Axe Bat will include design and development input, as the company looks to expand their reach at the highest level of the sport.

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6/20/2016 (St. Paul Pioneer Press): On a blazing hot Saturday afternoon at Target Field, Kurt Suzuki seemed to have no trouble catching up to Aroldis Chapman’s 102-mph fastball. After fouling off four straight two-strike offerings at that unthinkable velocity from the New York Yankees closer, the Twins catcher put the next fastball in the second deck in left field. “Impressive” was the term both Twins general manager Terry Ryan and manager Paul Molitor used to describe Suzuki’s at-bat.

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5/23/2016 (Mass Live): Last spring training, a representative from Baden Sports visited the Red Sox facilities at JetBlue Park and presented a new style of bat for players to try. The main difference with this bat was that its knob and handle were designed to contour to a hitter’s hands. It was called the Axe Bat.

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5/13/2016 (Baseball Prospectus): To date Baden Sports, the parent company of Axe Bat, says it has backed up these claims through ergonomic and bio-mechanical research. The most extensive study on their product, completed by a team at UCLA, exemplifies much of their support for these claims. You can read the results of that study as it applies to the claims above on their website here, and you can also read more details from the full study here. We wanted to take it a step further though, performing an independent study in a real world setting.

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4/29/2016 (Baseball America): Bat technology has had five years to catch up to the NCAA’s BBCOR standards, which were instituted for the 2011 college season to better balance performance and safety in bats. Previously, bat companies had engaged in a long-term struggle that emphasized performance over durability in metal/aluminum bats, but now the BBCOR standards have put a cap on performance.

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3/14/2016 (Sun Sentinel): No sport is more rooted in its traditions and a way-it’s-always-been mindset than baseball. That is evident in the standard wooden bat, which hasn’t varied much since the late 1880s.That may change if a recent innovation in bat design making the rounds at spring training camps catches on as its metal cousin has in amateur baseball.

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10/2/2015 (USA Today): A few hours before the Red Sox took on the New York Yankees at Yankee Stadium on Wednesday, Victus sales representative Mike Sinclair stopped by the visitors’ clubhouse to drop off one last shipment of bats to Boston second baseman Dustin Pedroia. The bats, produced in partnership with Baden and featuring a patented axe-style handle, appear to remain something of a curiosity in the room even though Pedroia has been using them in games since late May.

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9/7/2015 (MLB.com): Baden Sports director of research and development Hugh Tompkins joins the broadcast to discuss the angled knob of the Axe Bat.

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6/23/2015 (Yahoo! Sports): The baseball bat is a brutish creation, a blunt instrument created to pummel a round ball. Never has anyone accused it of being some sort of technological marvel. It exists in almost the exact form it did when baseball first started a century and a half ago because even its earliest incarnations came pretty close to perfection.

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8/8/2014 (Wired): The shape of a baseball bat hasn’t changed much in the past 150 years, and the axe is many times older than that. By combining those age-old tools, however, the makers of the Axe Bat believe they can bring something new to the Grand Old Game.

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For media inquiries, contact

Matt Peterson
PR Manager
matt.peterson@axebat.com