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Axe Bat Realigns For Growth, Names New Marketing Director

Posted by AxeBat US Admin on

RENTON, Wash. (Oct. 24, 2016) – Axe Bat today announced a corporate restructuring and the hiring of a new marketing director to manage its rapidly growing brand of high-performance bats for baseball and softball.

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All-Star Mookie Betts Joins Axe Bat Team

Posted by AxeBat US Admin on

RENTON, Wash. (July 7, 2016) – Axe Bat today announced a multiyear partnership with All-Star outfielder Mookie Betts.

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How To Wrap An Axe Bat: A Step-By-Step Guide

Posted by AxeBat US Admin on

One of the most common questions we get from new customers is how to wrap an Axe Bat.

Today, we'll show you exactly how it's done so you can easily replace or install grip tape on any of our alloy, composite, or wood bats.

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From The Lab: Introducing HyperWhip

Posted by AxeBat US Admin on

Today, we’ll take a closer look at the making of one of our 2016 bats, the Element HyperWhip L138D. This is a hard one to miss, because visually, its angled top makes it different than anything currently on the market. There are good reasons for that.

To explain, we sat down with Hugh Tompkins, Axe Bat’s Director of Research & Development, who has been working on the project from the beginning.

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From The Lab: Endogrid Takes The Sting From Your Swing

Posted by AxeBat US Admin on

Today, we turn our attention to the other end of the bat, and the second major innovation debuting with our 2016 lineup. It’s called Endogrid, and it’s enabling the smoothest, most comfortable swing you've ever had.

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